Slice UP
( Peanut butter )
Brand Communication
Creating a brand identity of a hypothetical brand and using creative and innovative strategies ( not only visual but also strategical ) to promote and market the brand to the target audience.
Software used - Adobe illustrator, Adobe Photoshop , Autodesk Maya
Slice Up
An easy to use Peanut butter slice having maximum protein
and nutritional values to keep people healthy and on the go.
Brand USPs
Brand Positioning
Be it a busy professional at work or a fitness freak working out, be it a small hungry child or an old tired man everyone's choice will be the Peanutbutter Slice. It will not only give you energy and many nutritional values but also keep you healthy and active throughout your day.
Identity
Advertising
Highlighting the usp of Slice Up that it can be carried anywhere and everyone ( all age groups ) can have it with them and eat it to stay healthy and fueled up with energy.
- Newspaper
1)Pack Your Essentials
- Banner
Fuel khatam?
( Fuel over? )
- OOH ( out of home )
Sticking a print of the modified logo of Slice Up on stairway of commercial buildings and offices ,two sign boards placed at start of the stairway (near the elevator) and on the next floor at the end of stairway
- Social Media Post
Using the Famous quote from the comic/movie Spiderman "With great power
there must also come great responsibility"
- (TV commercial) For Great Responsibilities You need a Great Slice
Showing a father’s contribution to his family, keeping it healthy and active and taking care of them
