Rolls-Royce Customization Twin
"A real-time physical-digital configuration system built on ESP32, Unreal Engine 5, and multi-surface NFC sensing designed to replace imagination with certainty at the point of a high-value purchase decision. Prototyped for luxury automotive, but built for any industry where a six or seven-figure commitment still depends on a verbal description."
Project in 2 minutes
The Current Experience
The consultation
Materials
Choosing swatches + shells
The moment the idea began.
A shell, a base, and the question, what if this could speak to a screen?
The opportunity
A small prototype where the client holds the materials in hand and watches them come to life on a larger screen.
The System, In Full
The entire system housed within the Rolls-Royce base , fully wireless, fully battery, powered, no cables in sight
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ESP32 — the brainMFRC522
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NFC reader — identifies car and color
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BNO08X IMU — tracks rotation
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TP4056 charging module — battery management
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MT3608 boost converter — voltage
step-up -
3.7V LiPo battery — power source
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SS-12D00 toggle switch — on/off control
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NFC tag (sticker) — embedded in the shell, carries the color ID
The Smart Base
The Base houses the entire system sealed inside the Rolls-Royce form. Every car placed on it is identified, every rotation is tracked, and every signal is sent to Unreal Engine in real time.
Each base's front is modeled to a specific Rolls-Royce; the rear is shared, so one set of shells fits all.
The shell
Interchangeable shells, common to every base, each carrying its own NFC tag - Color ID.
One, shell has a unique tag ID that activates a customizable tag that unlocks the iPad color-choosing interactions, revealing the full spectrum of color.
Zone 1 - Car Selection
Zone 2 - Car Customization
Each spot on the platform has an NFC tag fixed beneath the surface, hidden from view. Every base carries its own tag underneath, so the moment a car is placed, the platform reads which model is where.
The platform houses 4 RFID readers and a single ESP32, hidden beneath the surface. 1 reader identifies the car placed on it, every smart base carries an ID tag underneath. The other 3 readers are dedicated to the materials
Zone 2 top view
Zone 2 Component View
Smart base (car) id
zone 2 3d model
leather material wrapper NFC
Wood material with nfc